Brand - Ati Motors makes autonomous electric vehicles for material movement in industrial environments like factories, warehouses, etc. Both indoor and outdoors.
Team - Vibin
My responsibility - Strategy
Logo - For the logo, we aimed to convey the idea of 'relentless innovation,' drawing inspiration from the DNA structure to symbolize continuous growth, adaptability, and the pursuit of innovation.
To create a communication strategy that highlights how humans have more to offer than just performing mundane tasks, such as moving boxes from one place to another. Ati is driven by the belief that people are motivated to take on challenges and reach their full potential, while they take care of the repetitive, brainless work.
